Technology

Since the beginning of the company,
in 2009,we have been focused on technology and its application to marketing and advertising.

We believe that’s why back then we successfully integrated Alibaba’s platform inside MercadoLibre, so sellers could directly source suppliers in China without switching from one site to the other, we broadcasted in Facebook the first live-streaming event in Latin America for Cardon and started experimenting with different technologies and developing our own Advertising Network. Then we hired more and more IT specialist, coders, developers, and almost all our profits went back to grow in this area.

Fast forward a couple of years and we started collecting data. We barely had algorithms to sort it out, but we knew we’d be there soon enough.

And thanks to this hard work we finally developed our ad server, our own DMP, our own cross-platform / programmatic exchange (the first in Latin America), our DSP and our SSP, reinforcing our position as the leading media company in the region.

Our own team of developers, working with proprietary AI and algorithms, built a state-of-the-art scalable platform that provides control, real-time analytics and powerful insights to our customers.
It allows us to perform processing in microseconds, less than 15ms bid processing and response time, thanks to counting with several data centers across the globe, for geo-relevant efficiency. And what’s more, our engine is constantly learning, acquiring and processing behavior and profiles expanding our universe of available segments and customization capabilities, thanks among other factors to our team of experts in Predictive Model Markup Language.

Our tech in numbers

The Reach

OVER

0

COUNTRIES

0k

AD REQUESTS
PER SECOND

0ms

BID PROCESSING AND
RESPONSE TIME

0%

GLOBAL REACH

The works

0

PETABYTE OF
REAL-TIME DATA

0

BILLION UNIQUE
BROWSERS AND
DEVICES INDENTIFIED

0

BILLION UNIQUE
TRILLION ATRIBUTES
ACTIONABLE DB

The muscle

0

PETABYTES OF BIG DATA
STORED

0+

TERAFLOPS
COMPUTING POWER

The brain

0+

TARGETING SEGMENTS

0+

CONSTANTLY
EVOLVING ALGORITHMS

And all of it,
in a brand-safe environment.

All of our publishers go through a 3 step verification process
that guarantee your ad showing only in certified safe and positive sites and apps:

Before the campaign

Part of our media team actually work as inventory curators. They are constantly reviewing sites and apps’ reports, identifying potentially harmful, offensive or inappropriate content, resulting in different levels of flagging (green, yellow, amber, red and black). This means sites and apps (or inside pages) sometimes requiring additional evaluation, special classification or permanent blockage.

On the fly

We perform real-time impression-requesting page analysis both over publisher and user generated content. This allows us to safely serve ads only when the environment is suitable for the advertiser’s preferences.

After the impression

Thanks to working closely with our publishers, our platform verifies served impressions to identify fraud risks and viewability, thus helping us maintain certain minimum standard levels and therefor,  providing us the certainty that we can offer our clients high quality inventory.

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